Is your agency’s work actually good?

A one-off paid media audit for companies that already pay a big agency, from a stealth crew. We work for you, never the agency.

Start the intake

What we check.

Everywhere your customers are.

Search

Paid search

Structure
Search terms and negatives
Brand versus non-brand

Retail media

Targeting
Branded defense
Attribution

ChatGPT Ads

Setup
Testing
Measurement

See an example audit (opens in a new tab)

Social and web

Paid social

Audience overlap
Creative fatigue
What counts as a conversion

Programmatic display

Sites and apps
Made-for-advertising inventory
Fees in the path

Screens and sound

YouTube

Where the ads ran
Exclusions
What counts as a view

Streaming TV and online video

Apps and devices
Household frequency
Fees in the path

Digital out-of-home

Planned versus delivered
Proof of play
Measured impact

Audio

Shows and stations
Frequency
Measured impact

How it works.

01
Intake
A short questionnaire on channels, brands and spend.
02
Discovery call
A call with our onboarding associate to find what’s worth checking.
03
The match
We pick the expert best suited to your channels and account. Never someone tied to your brand or agency.
04
The pitch
Your expert walks you through a plan. Ask anything, vet them, then decide.

Who we are.

We’re senior paid media people with day jobs at big companies. This is our moonlight work, so our names stay off the internet. You meet your expert at the pitch.

What a typical expert brings

10: years, brand‑side and agency‑side
$1M+: managed, every month
$500M+: in ad‑attributed sales

In other people’s words.

Start the intake.

Independent. Read-only access. Never shared, deleted when the work is done.